Lionel’s not your average retailer. He comes from the Vallée de Joux, home of the fine art of Swiss watchmaking. His trade as a watchmaker has been passed down in his family from father to son for six generations. After a few years spent humbly restoring old clocks, he opened his very first boutique in Vevey on August 1st, 1990. It was the starting point of a great family adventure, now shared with his two sons, Yannick and Julien, whom he allows to direct the company’s four boutiques. Lionel has also allowed himself to move up in the world. You may have already seen this aviation enthusiast flying through the sky in gliders or aboard his classic plane, a magnificent Piper PA16 nicknamed Juliette.