Zurich brand, SevenFriday, has been incredibly popular since it was founded in 2012, stirring enthusiasm among fans of uninhibited, fun watchmaking.
The key to this success: a highly accomplished industrial design, meticulous finishes down to the finest details, a definite casual chic look, and a very reasonable price tag thanks to the use of Japanese automatic movements.
The two collections, the P-series and the M-Series, are available in a plethora of colours and materials, with every model produced in strictly limited series.