Pixels or real beauty?

Passionate about adrenaline sports or glittering parties? Comfort-conscious or a fan of out-of-the-ordinary looks? Whatever your preferences, there are almost as many watch models as there are personalities, lifestyles and desires. So how do you choose, without making a mistake and avoiding regrets? For this (usually) exceptional purchase, a visit to a boutique allows you to benefit from expert advice as well as try on your favorite watches – from different brands. So you can make the right decision, and cherish your purchase for a long time to come.

1 – Expert advice

How do you plan to wear your watch? During the week or at the weekend? Maybe both! To explore the abyss or to shine on a dressy evening? What are your aesthetic preferences? Would you like to pass your watch on to your son or daughter one day? These are just some of the questions that a professional advisor will ask you, to help you choose the watch that best suits your needs and desires. In short, the watch of your dreams.

2 – Aesthetics

A watch literally comes alive when you look at it. With the movements of the wrist, its aesthetics come to life under the light. Volumes, colors, reflections, treatments and finishes are the result of a great deal of thought and expertise. Such subtleties can completely change the way you appreciate an object, with, in the end, a feeling all your own, impossible to experience online.

3 – Wearing comfort

You only need to have experienced it at least once to understand that the same model will not suit all wrist morphologies. What diameter or thickness of case will suit you best? Some wrists prefer more assertive lugs or a large winding crown. Others are looking for a “second skin” effect or a featherweight watch that knows how to make itself forgotten. Attention to detail, such as the polished angles of a case middle, or the curvature and ergonomics of a case, can also play in favor of certain models. Likewise, a rubber strap will be a serious “plus” for the more sporty, while others will be seduced by the suppleness and softness of a metal bracelet or the chic effect of a leather strap. Your watchmaker will also be able to tell you how easy it is to switch from one to the other.

4 – Settings

No one wants to damage their watch by mishandling it! How do you set your watch? In the boutique, a professional will guide you through these first steps. You should know that even a simple calendar requires a few practical explanations to avoid taking the slightest risk when making the first adjustments. And that’s not counting the very demanding, highly specialized settings required on models with complications. With the help of an advisor, you can avoid damaging these exceptional mechanisms. And, of course, you’ll leave with a bracelet that’s perfectly sized for your wrist.

5 – Service

A quick question or a more complex request; a mechanism adjustment or the addition of a link to your bracelet; a cleaning or a complete overhaul: your watchmaker will help you with all the little and big milestones in the life of your watch. You’ll benefit at all times from his expert advice and professional assistance – enough to avoid many blunders and damage.

The extras that make all the difference:

• Discover our watches in a showcase made to measure, with a friendly, authentic welcome.
• Try them out, with expert advice.
• Benefit from personalized support to help you make the most of your watch.
• Leave with a well-adjusted watch and a well-fitting bracelet.
• When you leave our boutiques with the watch of your dreams, we always offer you a little extra attention. In fact, did you know that we offer a free flight with every purchase of a Breitling watch?

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Two questions for Julien Meylan

Have you ever “recovered” an online purchase?

We once welcomed a disgruntled customer: the new watch she’d bought online wasn’t working, and she’d already had to send it in twice to have the strap adjusted. I felt sorry for her, as this is a service that can be carried out in more or less five minutes in the boutique. Another classic example is the watch that took on water because no one was there to instruct the buyer on the precautions to be taken when having a watch with a screw-down crown. When you buy in a boutique, our advisors are there to explain all these details. In the end, we often think we save time by buying online, but this anecdote is just one example of how the opposite is often true.

Do I need to make an appointment for a personal consultation?

At Lionel Meylan, you’ll always find a qualified advisor during opening hours. Don’t hesitate to contact us in advance if you’d like the advice of a particular expert. We can also prepare a selection of models of your choice for a fitting in the boutique of your choice.