The art of watchmaking according to the directors of the watchmaking houses

What is your vision of the art of watchmaking?

Watchmaking is a technical and cultural domain. Taste, on the other hand, is an area of judgment, knowledge and individuality. When they meet, they take the form of refined timepieces that must seduce both the eye and the mind. As beautiful on the inside as they are on the outside, L.U.C timepieces are entirely designed, developed and assembled by our Artisans in our Manufacture to reflect this identity. Chopard thus responds to the aspirations of the contemporary gentleman in a skilful blend of craftsmanship and emotion: when a customer looks at his L.U.C watch, it’s not so much the time he’s looking at, but the craftsmanship of this exceptional object with that special extra soul.

What is your relationship with Lionel Meylan?

Like the House of Lionel Meylan, Chopard is a family business handed down from generation to generation. This heritage is reflected in our partnership: it was my father Karl Scheufele who initiated the partnership with Lionel Meylan more than 20 years ago, and today his sons, Yannick and Julien Meylan, and I perpetuate the love of fine watchmaking that they have passed on to us, in order to offer our customers ever more innovative creations that do honor to Swiss watchmaking craftsmanship.

Why did you choose Lionel Meylan to represent your brand?

The Meylan family and my own share a strong set of common values. On the one hand, we share and pass on traditional know-how, which we combine with a constant quest for innovation. On the other hand, we have the utmost respect for our most demanding customers, so that each and every one of them can experience, through precious timepieces, all the emotions inherent in our virtuoso mastery of time.

 

What is your vision of the art of watchmaking?

At Hermès, we create objects first and foremost. Objects shaped by the hands of craftsmen to make them the accomplices of those who wear them. They are the product of demanding know-how, but must remain practical and functional, with the lightness of the unexpected. Watchmaking turns everyday life into a playground. For Hermès, time is also an object. From the tension that inhabits it, the House has created a singularity. Rather than measuring, sequencing and controlling time, Hermès dares to create a different kind of time, one designed to arouse emotions, open parentheses and create spaces for fantasy and recreation. This is the spirit we instill in our creations and the unique functionalities of our watches (Cape Cod, Heure H, Arceau, for example). What’s more, our timepieces are entirely Swiss-made, right down to the leather strap, which is crafted in our Bruegg workshops.

What is your relationship with Lionel Meylan?

It’s an undeniable bond of trust, based on dialogue and mutual understanding over many years. As Hermès is also a family business, we are always delighted to be able to talk to several generations about developments in our profession and our products.

Why did you choose Lionel Meylan to represent your brand?

There are many reasons why we are delighted to work with them. The succession of generations who have not lost their soul of connoisseurship. The quality of the brands we work with. A diverse customer base, both male and female. The location of their outlets, in strategic locations that appeal to both local and international customers. But also their ability to look to the future, to renew their concepts and to convey this love of the art of watchmaking, notably with the presence of a watchmaker in the boutique.
 
 

 

What is your vision of the art of watchmaking?

When we created our Frédérique Constant brand with my wife Aletta in 1988, our aim was to create the most beautiful Swiss watches possible at a price that would be accessible to as many customers as possible. For us, this is the Art of Watchmaking: creating and manufacturing magnificent timepieces in the finest Swiss watchmaking tradition, handcrafted to the highest standards of quality and attention to detail, while offering them at the most affordable price possible.

What is your relationship with Lionel Meylan?

I’ve always supported family-run businesses. What’s more, Lionel Meylan Jewellery is in line with our three core values: design, quality and innovation. We began our collaboration with the successful Glacier 3000 challenge. And we recently moved to Vevey. Hand in hand, in partnership, we achieve our common goals.

Why did you choose Lionel Meylan to represent your brand?

Not only are Lionel Meylan boutiques strategically located, but the entire team benefits from exceptional watchmaking expertise, so it was without hesitation that I decided to go ahead with our partnership.
 

 

What is your vision of the art of watchmaking?

The value of a watch is often linked to the emotions it generates. It is also based on the principle that it tells a story, a know-how, a tradition.

What is your relationship with Lionel Meylan?

Strong ties, built over the years on shared values of honesty, trust and excellence in everything we do.

Why did you choose Lionel Meylan to represent your brand?

Mainly for their human and technical qualities, as well as their watchmaking expertise. And also because it is a key player in the region.
 

 

What is your vision of the art of watchmaking?

Hublot stands for innovation and creativity. A perfect blend of a futuristic vision with tradition, precision, passion and attention to detail. These values are essential to Hublot, and we strive every day to bring them into the future, through innovations in both the design of our watches and their revolutionary movements.

What is your relationship with Lionel Meylan?

Our country, Switzerland, is the home of the watchmaking industry, and of course our proximity allows us to work hand in hand.

Why did you choose Lionel Meylan to represent your brand?

Lionel Meylan is first and foremost a family story. All members of the Meylan family are passionate about the world of watchmaking and jewelry. This passion is essential to us. We choose to work with people who embody our brand and make it known with their heart. The Meylan family stands for professionalism, service and passion. They look to the future, just as we do at Hublot.

 

What is your vision of the art of watchmaking?

For Zenith, innovation is the driving force behind its entire approach, and it clearly lives in “start-up” mode, combining curiosity, inventiveness and technicality while remaining resolutely oriented towards the future of watchmaking, which it is in the process of forging.

What is your relationship with Lionel Meylan?

The Manufacture finds natural affinities there, such as a family spirit, skilfully cultivated know-how, and a genuine passion for watchmaking, precision and innovation… Not forgetting the desire to put people and relationships at the heart of the business.

Why did you choose Lionel Meylan to represent your brand?

The company has earned a solid reputation for patience, dexterity and the subtle art of negotiation. What’s more, in this family-run business that upholds tradition while remaining eminently contemporary, the young generation has impeccable taste and helps to keep it firmly in step with the times.